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Insights
Practical guidance for businesses deciding what to build—and when not to build custom.
Writing on business websites, custom web applications, ecommerce and the process decisions behind useful digital systems.
01 / Published writing
Articles
- 01
Ecommerce
Custom Ecommerce vs Shopify: When Does Custom Actually Make Sense?
A practical guide to when Shopify is enough and when product rules, operations or integrations may justify custom ecommerce.
- 02
Software Decisions
Website or Web Application? How to Know What Your Business Actually Needs
A practical comparison of business websites and web applications, based on the work users and the business need software to perform.
- 03
Business Websites
What Should a Business Website Actually Do?
What a business website should do to clarify an offer, build justified trust, support discovery and create a useful next step.
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Practical notes on business websites, software decisions, ecommerce and systems thinking. No sales sequence.