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Insights
Practical thinking behind the work.
Writing on business websites, ecommerce, custom software and the decisions involved in building technology around real business requirements.
01 / Published writing
Articles
- 01
Ecommerce
Custom Ecommerce vs Shopify: When Does Custom Actually Make Sense?
Learn when Shopify or another ecommerce platform is enough, when custom ecommerce starts making sense, and what business complexity should drive the decision.
- 02
Software Decisions
Website or Web Application? How to Know What Your Business Actually Needs
Understand the practical difference between a business website and web application, when each makes sense, and how to choose based on the work your business needs software to perform.
- 03
Business Websites
What Should a Business Website Actually Do?
Learn what a business website should actually do—from helping customers understand and trust a company to improving discovery, enquiries, mobile usability and business outcomes.
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Practical notes on business websites, software decisions, ecommerce and systems thinking. No sales sequence.